THE WORK.

Challenge

Lumière came to us as a luxury skincare brand with an incredible product but zero digital presence. Their website was built on a free template, they had no paid media strategy, and their organic social was dormant. They were spending money on photoshoots but had no system to turn that content into revenue.

Strategy

We started with a complete brand overhaul — sharpening positioning, rewriting copy, and building a new Webflow site engineered for conversion. Then we built a Meta + TikTok advertising system from scratch, using a creator network to generate UGC at scale. We launched a 3-tier email flow to capture, convert, and retain.

Key Results

Challenge

APEX Performance was losing market share to better-funded competitors despite having a superior product. Their ad accounts were bleeding money on broad targeting, their email list was a graveyard, and their content was generic. They needed a complete system rebuild — not just better ads.

Strategy

We rebuilt their entire acquisition system. A creator-led content engine provided a constant flow of authentic, high-performing UGC. We restructured their Google Shopping campaigns with smart bidding and product segmentation. A 7-part post-purchase email sequence turned first-time buyers into loyal subscribers. The result was a self-reinforcing growth machine.

Key Results

Challenge

Synaptic AI had a genuinely revolutionary product but couldn't communicate why anyone should care. Their CAC was astronomical, trial-to-paid conversion was at 8%, and they had no systematic approach to nurturing leads. Sales was closing deals through sheer effort rather than a repeatable system.

Strategy

We built a LinkedIn thought leadership program for the founding team that positioned them as the go-to voice in AI operations. A full retargeting system re-engaged trial users with relevant content. A 12-step onboarding email sequence educated new users and drove activation. We also rebuilt their SEO content strategy to capture high-intent search traffic.

Key Results